F&B Market News

If you want to understand how to rapidly scale a global franchise footprint in 2026, stop looking at the retail storefronts and start examining the industrial manufacturing backend. The featured documentary provides an unprecedented look inside the ‘digital-intelligent’ supply chain of Mixue Bingcheng (Mixue Ice Cream & Tea), a Chinese beverage behemoth that has aggressively […]

When Western operators analyze the Chinese beverage market, they often mistakenly categorize Mixue Ice Cream & Tea as a fast-food brand. As this newly released documentary meticulously details, Mixue is not a consumer beverage brand; it is a hyper-optimized, highly aggressive supply-chain machine. Selling soft-serve ice cream and boba tea for the equivalent of $1 […]