Video
The Logistics of the $1 Ice Cream: Inside Mixue Bingcheng’s Integrated Supply Chain
If you want to understand how to rapidly scale a global franchise footprint in 2026, stop looking at the retail storefronts and start examining the industrial manufacturing backend. The featured documentary provides an unprecedented look inside the ‘digital-intelligent’ supply chain of Mixue Bingcheng (Mixue Ice Cream & Tea), a Chinese beverage behemoth that has aggressively […]