Analysis
The Q2 Traffic Paradox: Why ‘Aggressive Bundling’ is the Only Math That Works in 2026
The Q2 2026 restaurant sector data presents a fascinating, if grim, paradox: nominal dollar sales are ostensibly stabilizing, yet underlying customer traffic continues a multi-quarter contraction. As of May 2026, 45% of surveyed multi-unit operators reported negative year-over-year foot traffic. This decoupling of revenue and traffic exposes the fatal flaw in the industry’s post-2023 playbook. […]
