Video
The Tech-Driven Turnaround: How Domino’s Pizza Saved Itself
In the late 2000s, Domino’s Pizza was facing an existential crisis. Its stock had plummeted to an all-time low of under $3 a share, and consumer sentiment was abysmal, with focus groups famously comparing the product’s crust to cardboard. This documentary-style video breaks down the radical transparency campaign and subsequent operational overhaul that transformed Domino’s […]