Analysis
SenseMaxxing & Swicy 3.0: How QSRs Are Chasing the ‘Small Luxury’ Consumer in Q3 2026
The aggressive austerity of the early 2020s has finally given way to a desperate, vibrant craving for indulgence. As we move into the third quarter of 2026, the modern consumer is financially exhausted but emotionally starved. They cannot afford a vacation, but they will absolutely pay a premium for a “small luxury”—a fleeting, intense sensory […]