Analysis
Substantiated Sustainability: How New Packaging Regulations Are Forcing Global Franchises to Prove Their Green Claims
The era of unchecked corporate “greenwashing” has effectively ended for the global foodservice industry. Entering the second half of 2026, sustainability has transitioned from a voluntary marketing angle into a heavily monitored, heavily penalized regulatory requirement. With the European Union’s stringent Packaging and Packaging Waste Regulation (PPWR) taking full effect in August, alongside the EU’s […]