Video
The Yellow Wave: How Mega Coffee Disrupted South Korea’s Saturated Cafe Market
South Korea boasts one of the most densely saturated coffee markets on the planet, heavily dominated by premium legacy brands and independent artisan roasters. Yet, over the last several years, a brand defined by its bright yellow branding and aggressively low price points—Mega MGC Coffee—has completely disrupted the hierarchy. This compelling business documentary explores how […]