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The Ghost of CosMc’s: How McDonald’s is Weaponizing Texture in the 2026 Beverage Wars
When McDonald’s quietly shuttered the last of its standalone ‘CosMc’s’ pilot locations in late 2025, industry cynics were quick to declare the hyper-caffeinated, neon-drenched beverage spinoff a failure. But as the summer of 2026 unfolds, it is abundantly clear that CosMc’s was never intended to be a permanent restaurant chain. It was a billion-dollar flavor […]