Video
The $1 Ice Cream Machine: Decoding Mixue’s Unstoppable Supply Chain Dominance
When Western operators analyze the Chinese beverage market, they often mistakenly categorize Mixue Ice Cream & Tea as a fast-food brand. As this newly released documentary meticulously details, Mixue is not a consumer beverage brand; it is a hyper-optimized, highly aggressive supply-chain machine. Selling soft-serve ice cream and boba tea for the equivalent of $1 […]