Video
The $1 Boba Empire: Dissecting Mixue’s Vertical Supply Chain Monopoly
While Western media often fixates on premium tech valuations, the most ruthlessly efficient foodservice machine on the planet is currently operating out of Zhengzhou, China. This video analysis dissects the awe-inspiring logistical dominance of Mixue Bingcheng (Mixue Ice Cream & Tea), a brand that has rapidly scaled to over 36,000 global locations by selling ice […]