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Gotta Catch the Consumer: The Psychology Behind McDonald’s Japan’s 2026 Pokémon Takeover
To understand the absolute dominance of McDonald’s in the Japanese market, one must look beyond unit economics and directly at cultural integration. In July 2026, the fast-food behemoth launched the ‘Pokémon Summer Mac’ campaign, a massive marketing offensive designed to simultaneously celebrate McDonald’s Japan’s 55th anniversary and the 30th anniversary of the Pokémon franchise. This […]