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The $18 Salad Dilemma: Analyzing Sweetgreen’s Profitability Struggle
Sweetgreen was once hailed as the ultimate “tech company that sells food,” promising to disrupt the fast-casual space with a hyper-efficient, data-driven approach to premium salads. However, as this comprehensive business breakdown illustrates, the brand is currently facing a severe structural reckoning. Despite massive early-stage venture capital funding and a highly publicized IPO, Sweetgreen has […]