Video
Scaling the Crunch: How bb.q Chicken Engineered a Global Franchise Empire
The explosive global ascendance of Korean fried chicken is not merely a cultural phenomenon; it is a masterclass in aggressive, highly standardized franchise engineering. This compelling documentary segment dives into the operational machinery of Genesis BBQ Group, the parent company of bb.q Chicken, exploring how a brand founded in 1995 managed to rapidly scale to […]