Video
Inside Paris Baguette’s Master Plan to Conquer North America by 2030
This in-depth franchise documentary explores the aggressive North American expansion strategy of Paris Baguette, the crown jewel of South Korea’s SPC Group. While legacy American bakery-cafes have struggled with stagnant menus and heavy reliance on frozen, pre-baked goods, Paris Baguette has disrupted the market by exporting a highly refined ‘K-Bakery’ operational model. The video details […]