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The K-Bakery Invasion: How Paris Baguette is Capturing the American Suburbs
By mid-2026, the American bakery-café segment has undergone a quiet but massive cultural shift. Legacy domestic brands, increasingly focused on app-based pickup and heavily commoditized sandwich lines, have unintentionally abandoned the core psychological appeal of the bakery: the theater of fresh pastry. Rushing into this void with staggering speed are two South Korean titans—Paris Baguette […]