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Louisiana Authenticity as a Wedge Strategy: Popeyes’ 2026 Assault on Global Markets
For decades, the international fried chicken category has been overwhelmingly dominated by a single, entrenched player. However, in 2026, Restaurant Brands International (RBI) is executing a highly coordinated, multi-front offensive to establish Popeyes as the preeminent global alternative. Rather than engaging in a race to the bottom on price, Popeyes is deploying a sophisticated psychological […]