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Lotteria’s Strategic Overhaul: How ‘Lia Lunch’ Bundles and Krispy Chicken Defy 2026 Price Fatigue
The QSR landscape in South Korea is currently a brutal battleground of extreme price sensitivity and hyper-competitive menu engineering. As of July 2026, Lotteria has successfully navigated a mandatory 2.9% average price increase across its core burger lines without triggering a consumer exodus. The brand’s survival mechanism relies not on defensive discounting, but on aggressive, […]