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The ‘Origin Flagship’ Pivot: How Luckin Coffee is Upgrading its Brand Identity at 35,000 Stores
The psychological contract between a coffee brand and its consumer is highly fluid. As Luckin Coffee surpasses an astonishing 35,000 global locations in mid-2026, we are witnessing a fascinating dual-track brand strategy. In the United States, where it recently launched aggressive incursions into New York City, Luckin operates purely on the premise of tech-driven, hyper-efficient […]
