McDonald’s
McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald.
Latest Coverage
Operations & Labor
The $5 Margin Trap: How Corporate Value Wars are Crushing Franchisee Unit Economics
July 16, 2026
Operations & Labor
The Price of Traffic: Franchisee Margins Bleed as McDonald’s Institutionalizes the Value Menu
July 16, 2026
Financial Performance
The Bifurcated Consumer: Why CAVA is Accelerating While Legacy QSRs Bleed Margins
July 14, 2026
Global Strategy
The Guochao Threat: Why Western QSRs Are Bleeding Market Share in China
July 14, 2026
Financial Performance
Volume Over Margins: McDonald’s Extends McValue Strategy Through Q2 2026
July 13, 2026
Financial Performance