Various brown cardboard and paper food packaging containers
News

The August Deadline: How the EU’s PPWR Ban is Eradicating PFAS in Fast Food

The global fast-food industry is facing a monumental reckoning in corporate responsibility. By August 12, 2026, the European Union’s Packaging and Packaging Waste Regulation (PPWR) goes into full effect, establishing a strict, non-negotiable ban on intentionally added per- and polyfluoroalkyl substances (PFAS)—widely known as ‘forever chemicals’—in all food-contact packaging. This mandate forces multinational QSRs to […]

The End of Eco-Hype: How the EU's 2026 Greenwashing Ban is Forcing QSRs to Prove It
News

The End of Eco-Hype: How the EU’s 2026 Greenwashing Ban is Forcing QSRs to Prove It

The era of using a green leaf icon and the word ‘natural’ to sell a highly processed burger is officially over in Europe. As of September 2026, the European Union’s Directive on Empowering Consumers for the Green Transition (ECGT) has become fully binding and enforceable across all member states. This landmark legislation represents an existential […]

The August Deadline: How the EU's 2026 PPWR Mandate is Forcing a Reckoning in Fast Food Packaging
News

The August Deadline: How the EU’s 2026 PPWR Mandate is Forcing a Reckoning in Fast Food Packaging

As we approach the August 12, 2026 enforcement date for the European Union’s Packaging and Packaging Waste Regulation (PPWR), the global fast-food sector is facing a profound operational reckoning. For decades, the industry has relied heavily on PFAS—commonly known as ‘forever chemicals’—to grease-proof burger wrappers, fry cartons, and molded fiber bowls. The new EU directive […]

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